Winner of the AMERICAN GRAPHIC DESIGN AWARDS
Upon the launch of an unguided tour at Glensheen Mansion, a new poster was created to invoke many feelings. As Glensheen’s most kid-friendly tour, children were used in the forefront of the poster. The image was also modified with subtle processing techniques, similar to Instagram filters, indicating a more photo-friendly tour. Finally, to convey the true heart of the tours, only small portions of the mansion were featured to evoke the feelings of mystique and exploration.