Winner of the AMERICAN GRAPHIC DESIGN AWARDS
In a world where most chiropractic logos consist of hands or the human form, a twist was put on an old profession. At its core, chiropractic aims to crack bones in order to maintain nerve health. With this in mind, a simplistic version of nerve-based image was created. As an enclosed box, the this logo symbolically links the holistic health. For coloring, silver blues and grays were used to invoke the idea of cleanliness with a salute to the medical industry.