ANNUAL PASS MEMBERSHIP & RACK CARD
Winner of the AMERICAN GRAPHIC DESIGN AWARDS
While Glensheen's Annual Pass program had been around for a while, no major marketing campaigns were ever tied to the membership. To overhaul the design in the advertising, the true intent of the program needed to be evaluated. At it's core, the Annual Pass allows members exclusive access to the estate in a way a normal visitor may not necessarily experience. This, in turn, dictated how the sales pieces would look. To help distinguish the pass from other tour marketing materials, the Annual Pass pieces were made to look more elite with an extremely minimalistic design.