The epitome of elegance, Clay Lacy Aviation caters to an elite clientele whose time, money and popular opinion are all up for grabs. Clay Lacy Aviation, a private jet charter company based out of Los Angeles, CA, requires consistently updated materials which not only appeal to an expensive clientele, they must appeal to the “upper crust” while inspiring trust.

 

For the new folder design, black, gray and red were used for a bold contrast that fit within the company's existing brand standards. The custom-designed pockets also allowed for interior color contrast with primarily white supporting inserts.